The whopper detour app had how many downloads:

Kitchen Tips and Tools. Delish Shop. United States. Type keyword s to search. Today's Top Stories. Get a demo or Sign in. Send feedback. Recipient name:. Recipient email:. Message optional :. It was literally just a two- or three-slide deck because the idea was so simple.

He immediately started playing with his phone. She happened to be in New York that day and arrived about 20 minutes later to our meeting. Then we began discussing how we were going to make this idea happen. From that meeting until the campaign launch it took around 14 months. Firstly, we had to make sure that what we were doing was legal. That was a legit concern. We had to hide microphones in cars, as well as other hidden cameras.

We created a Whopper Detour mobile billboard. We also created print and social posts. Social was super important to get the campaign started. I think it got something like 50, retweets. Burger King handled all that by themselves. Obviously, we helped them with everything they needed, but honestly, all the technology came from Burger King. That is one of the advantages of working with a brand like Burger King.

They go after all the right places. And that really, really helped. Having an idea and producing an idea, in this case, are two completely different things.

If anything went wrong —like the technology — over two years of work would have been for nothing. What matters is the work, and what matters is that the work sees the light in its best manifestation possible.

We decided everything through this WhatsApp group, which meant that the campaign was both centralized and streamlined. The big idea is where our industry should focus. This was not a one-location, one-day stunt that gets people to talk about it—especially industry people—but is not linked to results. When we celebrate ideas like this one, we show that our advertising and creativity industries can indeed have a bright future and will be able to continue to have fun and make great business.

It took us about a year to make. The idea came to us from FCB New York and evolved a lot over time—a characteristic we see in all of our best campaigns. It involved a large team to pull it off, including our technology team and key tech partners. We basically had to recode our newly updated mobile app with mobile order and payment to now also work well and consistently with geofencing. Plus, we had to make it reliable.